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Reddit Posts Significant Increase in Revenue in Q2

1Aug

By Andrew HutchinsonNo Comments

reddit, Social Marketing Strategies, social media, social media marketing

Reddit Posts Significant Increase in Revenue in Q2

Reddit has published its latest performance report, showing steady increases in ad revenue and usage in Q2 2025, as it continues to refine and improve its business elements. Though its user growth did slow a little in the last three months, and its costs are rising. Here’s a look at the latest data from the Reddit team. First off, on users. Reddit rose to 110.4 million daily active users in Q2, a slight increase on its Q1 numbers. As you can see in this chart, Reddit’s international growth slowed significantly in Q2, while its U.S. usage remains fairly stagnant. That could suggest that Reddit’s popularity is beginning to plateau, and the fact that it’s losing momentum in international markets could be a concern. Still, Reddit says that it remains confident in its growth opportunities. A...

Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains

24Jul

By Andrew HutchinsonNo Comments

facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter

Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains

While Elon Musk continues to tinker with Twitter, and push users towards paying to get full functionality in the app, Meta’s Twitter challenger Threads has seemingly stumbled from its initial launch, based on the latest third-party usage stats. You’ve no doubt seen the numbers. Sensor Tower has reported that Threads daily active user count has dropped by around 70% since launch, data.ai reports that Threads downloads have slowed significantly, and various pundits have already predicted that Meta’s real-time news app is destined for failure, following its record-breaking ascent to 100 million members. Some of that is based in hope, with Musk’s most prominent supporters looking to amplify the news of Threads’ demise however they can. And while it’s too early to truly gauge what its potenti...

Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

23May

By Andrew HutchinsonNo Comments

facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing

Meta Announces ‘Recurring Notifications’ for Business Messaging, a Significant Shift in its Platform Approach

This is an unusual switch up in Meta’s business messaging rules. This week, at its first-ever ‘Conversations’ messaging conference, Meta announced ‘Recurring Notifications’ on its Messenger Platform, which will enable businesses to send ‘proactive, automated messages, to people who have opted in to receiving them’. As you can see here, businesses will soon be able to send recurring notifications to users that opt in, with the upfront prompts outlining the frequency of messages that they’ll likely receive if they choose to get them. Businesses will be able to send sales notifications, updates, newsletters – pretty much whatever they like, with the frequency options ranging from daily to monthly, ‘so businesses can reach customers at any moment in their journey’. Which is pretty much the ...