Sunday, September 13Digital Marketing Journals

Tag: Shailesh

Bad UI Patterns That Hurt Your Business | by Shailesh K Gupta | Feb, 2021 | Medium
bad-ui-design, best chatbot, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, robot chat, UI, ui-design, ux, ux-design

Bad UI Patterns That Hurt Your Business | by Shailesh K Gupta | Feb, 2021 | Medium

Users shouldn’t be guessing which option is available or not when they are searching for something.Take this search as an example. National Car Rental website shows the user all the locations available to book a car for the dates already selected, but when you try to select one of them, two errors appears: either the store doesn’t open at the select date and time or the store is not valid for the promotion code added.As you can see, there are many stories in the São Paulo (City in Brazil) area that supposedly is “available” to book (the red error only shows after your try to book), but after 2 minutes of clicking on all of them, only 2 or 3 were actually accepting bookings at given filters.The only exception I’d like to mention is when the unavailable option is placed in the results as a m...
Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta
best chatbot, case-study, chatbot, chatbot app, chatbot online, chatbot website, creating chatbots, dx-design-in-dubai, ecommerce-app-android, robot chat, ui-design, ui-ux

Ecommerce App For Gulf Country: UI/UX Case Study | by Shailesh K Gupta

This has risen to become one of the most popular online shopping sites in the UAE. Noon.com Fashion and Electronics is the leading fashion retailer in the middle east and gulf region. While the sales of these brands inside malls and offline stores have been growing year or year, the sales from online channels (Eg noon.com) have been on the decline. It is principal because customers do not get to try the products before purchase (to check the fabric, the fit, and the overall look) and hence are reluctant to buy stuff online.Photo by Nathana Rebouças on UnsplashNOON has decided to build a new and independent fashion e-commerce app. This app shows a limited customer set of products (approx. 500), but the key differentiator is that customers can get these products on the same day for trial (le...