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13 Parts of an email you need to boost opens, clicks & sales

8Jan

By Phil NorrisNo Comments

Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Learn, Online Marketing

13 Parts of an email you need to boost opens, clicks & sales

By Phil Norris January 4, 2024 Struggling to bring your email ideas to life? You’re not alone, with two in five email marketers admitting they find it hard creating effective content. But it doesn’t need to be a challenge.Once you understand the anatomy of an email, content creation becomes a repeatable process: nail each section and you’re guaranteed to build something that feels seamless and engaging. Read on to learn about the different parts of an email (plus examples of how each should look), broken down into three sections: Inbox: These elements help recipients decide whether or not to open an email. Email body: Comprising the bulk of your email, these components are your opportunity to build your brand, engage your audience, and drive action. Footer: Contai...

18 Email marketing ideas to boost opens, clicks and sales

By Phil Norris November 28, 2023 You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.Maybe you’ve hit a creative dead-end. Maybe your previous activity hasn’t delivered the desired results. Maybe you’re new to email and just don’t know where to start. Either way, you’re experiencing a major case of writer’s (or emailer’s) block. Don’t worry, because we’ve rounded up 18 email marketing ideas to inspire your next campaign, backed up with real-world examples and segmented across the following common goals: Generatin...

Email Subject Line Best Practices To Get More Opens

By Kelly Forst December 6, 2021 Your subject line can make or break your email opens. Here’s how to write a good one. “Email marketing is still the #1 best way to engage with your audience and convert leads into customers — but if no one is opening your emails, you’ve got a problem.”Alex Cattoni, Founder of The Copy Posse Take it from the expert. Your subject line can single-handedly make or break your entire email campaign. That’s why we put together this list of best practices to help you create attention-grabbing subject lines for your email marketing campaigns. Email subject line best practices Personalize your email subject linesUse segmentationCreate urgency with FOMOAvoid spam triggersBe directAsk questionsOne word subject linesSuper long subject ...