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Multi-Location SEO: How To Win Google & AI Search Visibility At Scale
Multi-location brands are currently reviewing their Google Search Console click traffic, comparing 2026 to 2025, and trying to convince themselves and key stakeholders that AI Overviews are responsible for a year-over-year drop in non-branded clicks.
Today, visibility is distributed across a multitude of destinations, including features in Google Maps such as “Ask Maps,” AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Apple Maps, and social search.
The challenge for multi-location brands is that while more locations create more opportunities, they also create more complexity. This is why enterprise and franchise brands require a completely different approach than single-location businesses.
Building on fundamentals, we’re going to explore how we leverage AI to improve our data, landing...
