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What Does Gmail’s New AI Spam Filter Mean for Email Marketers?
A few weeks ago, Google rolled out its new AI spam filter for Gmail.
The filter, known as RETVec, stands for Resilient & Efficient Text Vectorizer and is used to identify things like homoglyphs (manipulated letters and symbols), invisible characters, or keyword-stuffed text that is often used to try and bypass spam filters.
According to Google, their new spam filter can help improve the spam detection rate by 38% and reduce the false positive rate by 19.4%
This is great news for Gmail users but what does RETVec mean for email marketers?
Another day, another new challenge
A few weeks ago I broke down the Google and Yahoo email spam filter changes rolling out Feb 1, 2024.
The key takeaways for email marketers? Reduce spam complaints and optimize send volume throug...