Encourage - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

This could be interesting. Instagram is experimenting with a new option that would enable users to add their own images and videos to an existing post, facilitating more direct collaborations in the app. As you can see in this example, shared by app researcher Alessandro Paluzzi, when switched on, the new option would enable post viewers to submit their own addition for consideration. Any additions would not be displayed until approved by the creator, essentially enabling curated group photo albums and shared experiences in the app. Which Instagram has been leaning into as a key engagement driver of late. Back in 2021, Instagram added the “Add Yours” sticker for Stories, which enables users to prompt others to respond to their Stories content, while it also expanded remixes to all video...

Facebook’s trying out another way to boost positive contributions in groups, with a new feature called ‘Community Awards’ now in live testing. As per this screenshot, posted by app researcher Radu Oncescu (and shared by Matt Navarra), Facebook’s Community Awards will enable group admins to give awards to ‘outstanding group comments’. The new prompts are also being shown beneath group posts. The idea is that by rewarding more engaging, more beneficial interactions, that you can encourage individual users to interact more often, while the awards will also highlight to other group members what types of comments you want to see, which could help to improve overall interaction. Facebook’s tried similar group engagement markers in the past, with ‘Top Fan’ and other badge types to recognize key...