facebook, facebook marketing, instagram, Social Marketing Strategies, social media, social media marketing, twitter
Threads Launches Live Test of its API, Enabling Content Scheduling in Some Third Party Apps
Good news for social media managers, and a potentially significant update for Threads engagement overall, with Meta’s Twitter-like platform now live testing its API with selected partners, enabling, among other things, post scheduling in the app.
As explained by Jesse Chen, an engineer working on Threads, the Threads team has now partnered with a range of third party platforms on the first stage of live testing for its API, which has been in development for the past few months.
As per Chen:
“The API currently enables users to authenticate, publish threads, and fetch the content they posted through these tools – and soon, we will enable reply moderation and insights capabilities. We are now testing with a small number of partners - Grabyo, Hootsuite, Social Newsdesk, Sprinklr, Sprout Social...
