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Boosting Email Deliverability: 5 Strategies for DTC Marketers
The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients.
This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched.
According to a Data & Marketing Association (DMA) 2019 report, the average ROI for email marketing in the United States was $42 for every dollar spent. Meanwhile, display ads, social media marketing and search advertising return estimates ranging from $2 to $10 returned for every dollar spent.
Mastering the art of ensuring messages land in the inbox is more crucial than ever. The potential for email marketing is hindered when emails languish in spam folders or, worse, go undelivered.
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