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Why Google Search Console Is the Best Way to Measure, Track, and Troubleshoot Your Local SEO
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What about Google Analytics, and GBP Insights, and third-party rank-trackers? Each of those has its place in the world and can come in handy. You may use them, and they may help. But if you had to pick ONE way to measure how you’re doing in the local search results, one place to monitor progress, one tool to help you troubleshoot, Google Search Console is your best (or least-bad) choice. In my experience, it’s the sturdiest buoy you can cling to.
Whether you do your own local SEO, are part of a team that works on it, or are an SEO professional who needs to put out the occasional fire, here’s why I say Google Search Console (“GSC”) is uniquely helpful to help you figure things out, and why digging around in its data is a uniquely high-payoff use of your time:...
