clean email list, Deliverability, Digital Marketing, digital mkt, email best practices, Email Deliverability, email hygiene, email list, email list cleaning, Email Marketing, email outreach, Internet marketing, Online Marketing
Why You Should Clean Your Email List (and How to Do It)
By Kelly Forst March 9, 2021
Want to run a successful marketing campaign? Then it’s time to clean house.
You built up your list of subscribers. Now it’s time to remove a bunch of them. Because a clean email list can work wonders.
In fact, cleaning your email list can improve three key metrics: deliverability, open rates and click rates. The better these metrics, the more successful your email marketing campaign will be.
That’s because a smaller list of engaged subscribers — people who actively read and interact with your content and brand — are more valuable than a larger list of subscribers who never open your content.
In fact, lists with numerous inactive email addresses typically have higher rates of bounces, spam complaints and unsubscribes than ones that do...