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Gmail Bulk Sender Rules: Preparing for April 1st Updates & Beyond
Back in October, Google and Yahoo announced their new bulk sender rules.
These rules, which effectively drew a line in the sand when it came to spam complaint rates, were a big change in that this was the first time any big email provider had given specific directives.
The new rules?
Mandatory digital email signing (domain authentication)
0.3% spam complaint rate threshold
The updates, rolled out February 1, 2024, were a surprise to many and certainly presented a new challenge for email marketers – especially outbound email marketers.
In fact, as we dug into just how these new rules would impact outbound marketers, we found that a lot of people were going to be in real trouble.
The thing is, since the announcement of the new guidelines, we haven’t seen much chatter ...