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Chatbots are your secret Black Friday weapon | by Jordi Cabot | Oct, 2021
Black Friday and Cyber Monday are the two single days that concentrate more sales of the whole year. Christmas sales are bigger but they are spread out over a much longer period of time. So, is your online shop ready for Black Friday / Cyber Monday? If you’re not sure you should definitely go over one of the many checklists posts advising you on how to make sure you test your website and checkout process, make sure it scales, etc. Also, this podcast collects a great set of experiences and Insights for Black Friday and Cyber Monday Sales.But these checklists focus a lot on the technical part and tend to forget that a spike in visitors directly translates into a spike of questions to answer. If you’re too busy to answer those questions immediately, visitors will just bounce to another shop. ...