Yelp - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

21Apr

By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

Yelp Asks Reviewers to Rat

Sometimes I think Yelp might have matured, mellowed out a little, and eased up on longstanding policies that make no sense and don’t help anyone. But then Yelp just doubles down. Case in point: Yelp has started asking reviewers whether you asked them for a review. As you probably know, Yelp doesn’t want business owners, employees, or anyone else to ask anyone else for a review. (As you may also know if you’re a longtime reader, I think that’s a horrible policy.) The question is as follows: Did this business ask you to write a review? For example, did a staff member request it, or did you get a text or email asking for a review? Your response is confidential. That prompt comes immediately before the “Post Review” button, and reviewers can choose from two answers: “Yes” or “No.” It IS a...

1-Minute-a-Day Strategy for Getting More Yelp Reviews

23Jan

By PhilNo Comments

googe optimize, google optimization, google seo, search engine optimisation, search engine optimising, search engine optimization, SEO

1-Minute-a-Day Strategy for Getting More Yelp Reviews

There is a simple and realistic way to encourage Yelp reviews of your business, one that will take you only 1 minute a day (on average). Just do a “Find Friends” search on Yelp on every person you’re about to ask for a review on any site (e.g. Google Maps), and adjust your request accordingly. Even one “Find Friends” lookup a day is enough to keep the review doctor away. Go to “Find Friends” and enter your customer’s email address(es). If that customer doesn’t have a Yelp account, your search will yield nothing. But if your customer does have a Yelp account, you’ll see his or her name, along with the number of reviews written, photos taken, and “friends.”. If your customer has written at least 5 reviews, you’ve hit paydirt. (More on that in a minute.) There’s nothing else to it, oth...

Yelp Sues Google Over Local Search Dominance

1Sep

By Matt G. SouthernNo Comments

googe optimize, google optimization, google seo, Local Search, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Yelp Sues Google Over Local Search Dominance

Yelp has filed an antitrust lawsuit against Google in federal court in San Francisco. The suit alleges that Google has illegally leveraged its monopoly in general search to dominate the local search and local search advertising markets, harming competition and consumer choice. Key Allegations Yelp’s complaint accuses Google of engaging in anticompetitive conduct, including: Self-preferencing its own “inferior” local search product over competitors Driving traffic and revenue away from rivals like Yelp Making it harder for competitors to achieve scale Increasing costs for rivals Limiting consumer choice to grow its market power The company claims Google’s local listings are “on average, shorter, more prone to error, less subject to quality control, and less likely to be useful to consumer...

Yelp Details Removal Of Paid Review Groups & Lead Generators

2Feb

By Roger MonttiNo Comments

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Yelp Details Removal Of Paid Review Groups & Lead Generators

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews. Yelp Cracks Down on Paid Review Groups The report details the proactive approach to chasing down online review groups and breaking them up. Among the tactics Yelp used is identifying IP addresses used for fake positive reviews, as well as connecting users to groups that are arranging paid reviews. Yelp’s Trust and Safety report revealed that it fights online review exchanges by identifying the groups on social media and working together with Twitter, Facebook, Instagram and LinkedIn to break them up. In a 2021 blog post about their recommendation software, Yelp wrote that they monitor online groups and even conduct sting operations to c...

A Guide to Responding to Positive and Negative Yelp Reviews

5Sep

By Tom McLoughlinNo Comments

Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best way ...

7Aug

By Tom McLoughlinNo Comments

Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best way ...

1Jul

By Tom McLoughlinNo Comments

Digital Experience, googe optimize, google optimization, google seo, Local Search, search engine optimisation, search engine optimising, search engine optimization, SEO, seo services

A Guide to Responding to Positive and Negative Yelp Reviews

When it comes to making a purchase decision, the majority of potential customers will look to reviews for help.It doesn’t matter whether this is choosing a restaurant, booking a holiday, or picking somewhere to visit at the weekend; what other people have to say matters.Yelp is a platform that allows customers to leave such reviews for the businesses they have visited and supported, from cafes to cottage rentals and everything in between.Whilst (we hope) the majority of Yelp reviews you receive are positive and full of praise, there are always going to be times when a negative experience brings this average down. It’s important to bear in mind that your responses to these comments can have as much influence as the reviews themselves, both good and bad.Responding to reviews is the best way ...

Yelp Reports Major Growth in Searches For Diverse Businesses

8Apr

By Matt SouthernNo Comments

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Yelp Reports Major Growth in Searches For Diverse Businesses

Yelp Search Data Shows Growing Consumer Interest in Diverse BusinessesAdditional Highlights From Yelp’s ReportNew Attribute For Asian-Owned BusinessesYelp’s latest local economic impact report reveals that searches for diverse businesses grew significantly over the past year.The report defines a diverse business as a women-owned, Black-owned, Asian-owned, or Latinx-owned establishment.Businesses that identify as either women-owned, Black-owned, Asian-owned or Latinx-owned can display attributes on their Yelp page to assist people searching for a diverse business.Business owners can opt-in to more than one attribute, if applicable, such as Black-owned and women-owned.Yelp data tracks when business owners opt into those attributes on their business page. Its latest report aims to measure the...