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Thin Local Rankings: Why and How to Think Thick, Not High
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Business owners, SEOs, and others refer to good local search rankings as high and bad rankings as low, but they don’t look at whether their rankings are thick or thin. If you just turn your head to the side 90 degrees, you’ll see weaknesses and opportunities you probably missed before. You’ll see ways to thicken up your local visibility, and that will be glorious for business.
What’s a “thin” ranking? The short answer is it’s the same problem as when a baseball team doesn’t have a “deep bench,” and loses a game every time something goes even a little wrong. You want visibility / rankings that can withstand a lot going wrong, because if you’re in business for long enough and if you depend on Google visibility enough, that’s exactly what will happen.
The longe...