Monday, September 14Digital Marketing Journals

Tag: Sues

Yelp Sues Google Over Local Search Dominance
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Yelp Sues Google Over Local Search Dominance

Yelp has filed an antitrust lawsuit against Google in federal court in San Francisco. The suit alleges that Google has illegally leveraged its monopoly in general search to dominate the local search and local search advertising markets, harming competition and consumer choice. Key Allegations Yelp’s complaint accuses Google of engaging in anticompetitive conduct, including: Self-preferencing its own “inferior” local search product over competitors Driving traffic and revenue away from rivals like Yelp Making it harder for competitors to achieve scale Increasing costs for rivals Limiting consumer choice to grow its market power The company claims Google’s local listings are “on average, shorter, more prone to error, less subject to quality control, and less likely to be useful to consumer...