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How to Automate and Monetize ONE Marketing Conversation to Create Strategic Chatbot Success, Even if FB Shuts You Down
We are all here, because we think conversational marketing and chatbots are amazing, right?
I hope you agree with me when I say that it’s NOT the chatbot – the technical thing we build – that is amazing, but WHAT WE PUT IN IT – the conversation.
And, if you agree with that, let’s go one step further, in order for what we put in the chatbot – the copy – to convert at a high level, we need to have a strong, successful strategy for the TRANSFORMATION of the other person in the conversation, not us and our business.
You’ve heard this quote before, I’m sure…
You will get all you want in life, if you help enough other people get what they want. Zig Zigler
This is the essence of the success of chatbots through conversational marketing.
Unfortunately, most chatbot conversations go something like t...
