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Shoehorning Cities into the Address Field of a Google My Business Page
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I may have seen this before, but it must not have registered with me until I saw it more than once on the same page of Google Maps results. In any event, it’s new to me. Below is an example. Do you see what’s out of place?
Is it the plump business name? Nope. Keyword-stuffing like that is omnipresent. What else looks odd?
That “service area” – Holy Moses! Has Google started displaying in Google Maps all the cities in your GMB service area? That’s what I thought at first, but notice: the cities are in the “address” field.
The street address is in the address field, but so are 12 cities (known as “suburbs” in Australia) and communities the business serves.
That isn’t a fluke, because on the very same page of Google Maps results is another GMB page with...