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What’s Going On with Service-area Business Rankings?
Google may have rolled out a local search ranking update around September 7th.
Local SEOs in the Local Search Forum are reporting ranking drops for service-area businesses (SABs) on mobile, with some SAB Google Business Profiles suddenly not visible on desktop. These drops in rankings have only been seen in Local Pack results, and not in organic rankings.
These changes in rankings seem to have started happening around September 7, suggesting a change in the local algorithm focussed on SABs, on or around this date.
Sterling Sky‘s Joy Hawkins has said:
“I’m hearing a few cases like this lately and I’m starting to wonder if it’s related to the algorithm updates.”
However, she is not able to provide specific advice at this time. As you’ll see below, the whole local SEO community is currently...


