Monday, September 21Digital Marketing Journals

Tag: Scheme

20 Best New Websites, August 2024
building website, Compilations, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

20 Best New Websites, August 2024

August 12, 2024 Welcome to our collection of sites to inspire you this month. The overarching theme in this selection is simplicity. Minimalism never really goes out of fashion and with good reason; it can convey a variety of different things depending on how it is applied. Black and white with a single accent color can be bold and stri...
Building the BrightLocal Brand: The Color Scheme Update
Blog, BrightLocal Products, googe optimize, google optimization, google seo, News, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company

Building the BrightLocal Brand: The Color Scheme Update

As some of you may have noticed over the last few months, BrightLocal has undergone some visual upgrades (including the color scheme update that went live in our toolset today). These surface changes are more than just about looking good—they are the result of a year-long project looking into how we could improve our brand to enhance user experience. As part of the project, we looked at many aspects of our brand (more on those below), including color. Color plays such an important role across the BrightLocal brand, presenting actionable insights and information, and allowing customers to gain understanding quickly. Looking at the BrightLocal palette, it was immediately apparent that information was sometimes hard to read. When we also discovered that 1 in 12 men and 1 in 200 women suffer f...