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How to Safely Use AI for Marketing in 2024
Artificial intelligence is one of the hottest topics in marketing right now. And for good reason. The possibilities for this relatively new technology seem almost limitless. In particular, generative AI – which creates new content – has made massive strides in the last 18 months.
Of course, with every new tool comes concern about the impact on consumers and the public. For marketers, AI compliance concerns may put a bit of a damper on the wild speculation about AI’s capabilities.
In this post, we’ll look at the AI-specific regulatory frameworks that already exist, along with those currently in development. We’ll give you the information you need to take advantage of AI tools in your marketing work without running into regulatory AI compliance issues.
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