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Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers
By Pam Neely April 15, 2022
Are inactive subscribers weighing down your email marketing results? See how to revive your list with re-engagement emails.
Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high.
In this post, we’ll show you:
Why re-engagement email campaigns are importantHow to write effective re-engagement emails10 great re-engagement email examples
But first, let’s talk about decay. Specifically, email list decay.
Email list decay (aka “email address decay” or “email database decay”) is the percent of email subscribers’ addresses that are abandoned or go inactive.
List decay can happen for many reasons, like someone leaving a job or creating a new email address and abandoning their old email addres...