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How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

26Feb

By esantiago@hubspot.com (Erica Santiago)No Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Years ago, I underwent a total rebrand. Before joining HubSpot, I was content creating for years as a local journalist in Florida. So, most of my social media handles and content were geared toward news and politics. However, I eventually left the news business and started creating content for myself. Soon, my content transitioned from news stories to videos, podcasts, and blog posts about anime, manga, and "nerdom." As I've said in other blog posts, I'm a hobbyist regarding content c...

The 10 Most Successful Rebrands of All Time – Ranked

2 days ago We’re all familiar with rebrands going wrong, but what happens when they go right? From McDonald’s health kick to Burberry’s iconic turnaround, hold on to your hats as we explore the ten most successful rebrands of all time. Ah, company rebrands—the cornerstone of any business looking to save their skin after months of falling sales, PR nightmares, and poor public perceptions. We've seen some terrible brand identity changes over the years (we're looking at you, Gap). Fortunately, we've also witnessed some incredible rebrands that have altered public perception and catapulted companies back into the limelight. In this article, we’re going to cover the ten best of all time. But, before we get into the list, we need to tackle a little point of contention. Let's define what...

Twitter Rebrand: Musk Finally Finds a Use for…

Initially, there was perverse enjoyment in watching an incredibly privileged person held to their word, lose a few billion, and get humbled a little. But it’s starting to feel like either this is a $44bn tax write-off, or Musk has been swallowed by his ego and doesn’t have anyone on staff brave enough to say “no” to him. Musk, who owns SpaceX, and recently launched xAI, has been seeking a side project for his x.com domain name — which, to be fair, is a cool domain — and it looks like he’s found one in the social-network-formerly-known-as-Twitter. Musk has been talking up a “do everything” app for some time and suggested that Twitter was a useful stepping stone before he acquired the platform in March. By all accounts, it is phenomenally hard to turn a profit as a social network, and the ...