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Search Engines: Expectations vs. Reality
Can search engines really do EVERYTHING?
It may seem like it, but the truth is they don’t always meet our expectations. As a small business owner trying to use search engines to increase your business, it’s important to understand the expectations vs. reality of Google and other search sites.
Let’s look at a few expectations people have about Google that are a bit unrealistic, and what the truth really is.
Expectation: Google Will Always Provide Accurate Results
Google is a search engine that uses a complex algorithm to provide the most accurate results possible. The algorithm takes into account many factors, including the relevance of a website to the search terms, the number and quality of links to a website, and how recently a website has been updated.
Google is known for providing acc...
