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Email Preheaders: Tips to Increasing Your Open Rates
By Sean Tinney March 6, 2024
Less than three seconds.
That’s the average amount of time you have to capture a subscriber’s attention in his or her crowded inbox. Talk about a short window.So what’s an easy way to make an impact and stand out? Include an email preheader in each message you send.
When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line.
The email preheader length will vary by device and which Internet Service Provider (ISP) like Gmail or Yahoo! subscribers use. However they are typically between 50 to 100 characters or about 6 to 11 words.
Below, you can see an email preheader example on a desktop inbox, and another on a mobile ...
