Saturday, July 24Digital Marketing Journals

Tag: PostCOVID

4 Effective Email Marketing Strategies Post-Covid
Digital Marketing, digital mkt, email list, Email Marketing, email outreach, Internet marketing, Online Marketing

4 Effective Email Marketing Strategies Post-Covid

Email has been around for 50 years now, and it's still a viable marketing strategy—provided you know how to pique the interest of your prospects. When the pandemic and economic uncertainty of 2020 changed the business world, many marketers redoubled their email efforts, focusing on a channel they could control. About 36% more marketing emails than usual were sent during the stay-at-home summer, HubSpot reported. Considering that substantial increase, you might think that audiences grew tired of full inboxes. But the same HubSpot report found that marketing email open rates remained at 10-20% above average. Marketers will undoubtedly continue to capitalize on the current success of email campaigns. Moreover, increasing investments in tools such as Outreach, SalesLoft, an...
How to Use Buyer Personas to Understand Customers Post-COVID
Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to Use Buyer Personas to Understand Customers Post-COVID

Sales are the engine of your business, and the ability to make sales hinges on the value you provide to your customer. But who is your customer? And what does value actually mean? First of all, there is no generic "customer." There is Michelle, the CFO with three kids, who enjoys attending industry seminars and networking events. There is Greg, the managing director, who has a golfing obsession and who dreams of one day attending the Masters Tournament. There is Natalie, the CTO, who comes from a rich startup background and lives and breathes tech in both her personal and her professional lives. All of those customers have distinct backgrounds, personalities, and interests. The combination of attributes of each of them shapes how effectively a given marketing message wi...