Tuesday, August 11Digital Marketing Journals

Tag: Limits

Google Limits News Links In California Over Proposed ‘Link Tax’ Law
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Google Limits News Links In California Over Proposed ‘Link Tax’ Law

Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online platforms like Google to pay news publishers for linking to their content. What Is The California Journalism Preservation Act? The CJPA, introduced in the California State Legislature, aims to support local journalism by creating what Google refers to as a “link tax.” If passed, the Act would force companies like Google to pay media outlets when sending readers to news articles. However, Google believes this approach needs to be revised and could harm rather than help the news industry. Jaffer Zaidi, Google’s VP of Global News Partnerships...