facebook, facebook marketing, reddit, snapchat, Social Marketing Strategies, social media, social media marketing
Reddit Shares Performance Data and Growth Strategy Ahead of Coming IPO
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing.
And there are some interesting notes in the data provided.
First off, Reddit, which will soon be listed on the New York Stock Exchange under the symbol “RDDT”, claims that it has over 73 million daily active users, and 500 million monthly visitors.
Which is a highly unusual split of daily to monthly active usage.
In general, most social platforms see a 1:1.8 ratio of daily/monthly users, with some variance. Facebook, for example, has 2.11b DAU and 3.07b MAU (x1.45), while Snapchat has 414m DAU/800m MAU (x1.9).
Reddit claims to have a variation of x6.8 DAU to MAU, which is way out of proportion for those averag...