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Google Rolls Out AI-Powered In-Store Shopping Tools
Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings.
Key Updates
Google Lens
Google Lens, which reportedly processes 20 billion searches monthly, will enable users to photograph products in stores to find price comparisons and reviews.
The system uses Google’s product database of over 45 billion listings and its Gemini AI models.
Google announcement states:
“This new update is made possible by major advancements in our AI image recognition technology. It’s powered by the Shopping Graph’s 45 billion+ product listings, in-stock inventory data from a range of retailers and our Gemini models to bring you an entirely new way to shop in-store.”
Internal research cited by the company suggests that 72% of Americans us...