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You Sell Widgets, You Rank for Widgets, But You Also Want to Rank for Gizmos. Should Gizmos Get a Separate Site?
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“Does Google expect my site to focus on just one thing?” is a common concern people have about their SEO campaigns, both local and non-local. You might also have that concern if you’re thinking about wheeling out a service or product that’s very different from your other services or products.
The one offering seems at least a little out-of-place with the other offerings on your existing site, so you’re considering building a new, additional site. You worry that by adding the unusual service to your current site you’ll mess up your existing rankings, so the separate site seems simpler and cleaner. Maybe you also wonder whether the different/unusual service or product even can pull in some rankings on the main site, or if it must live on a separate site.
In con...