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Google Now Shows ‘Ranking Factors Box’ in SERPs to Explain Results
Want to find out why your competitor’s page is No. 1 in Google organic SERPs? Well, now you can! (To the extent that Google is willing to tell you, anyway.)
That’s because Google yesterday announced a feature that shows a selection of reasons for ranking individual pages in SERPs, bringing some much-needed transparency to search.
via GIPHY
Source: Google
This feature is a section called ‘Your search & this result’ but it doesn’t have a catchy name yet, so we’re calling it the ‘Ranking Factors Box’, simply because, well, it’s a box that displays ranking factors!
The Ranking Factors Box is an extension of the ‘About this result’ box, which is accessible by clicking the ‘three vertical dots’ at the end of a search result and was originally launched back in February of this year.
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