Experimenting - Digital Marketing Journals Hong Kong

Instagram’s keen to tap into the power of participatory content, as an avenue to get more people posting more often, this time via popular memes, and making them easier to interact with in the app. As you can see in this screenshot example, posted by app researcher Radu Oncescu, Instagram’s working on a new “Memes” option within its Reels editing tools, which would enable you to add popular meme elements into your clips. The meme option would give you access to a range of popular, animated meme elements, which could then be overlaid on your Reels to give them a more topical, engaging element. That could be a popular option, providing a simple way for users to engage with trending meme templates. I mean, IG would also have to keep updating the listing regularly, in order to keep it relev...

YouTube’s previewed some new analytics options coming to Creator Studio, which will provide more data on what your audience is interested in, based on their search and engagement activity, and how they’re interacting with different topics across the app. The new elements will be part of YouTube’s ‘Search Insights’, which it first previewed late last year. YouTube released the first phase of Search Insights back in April, which provides more data on what people are searching for in the app, both in relation to your channel and content more broadly. That can be helpful context for your planning, and now, YouTube’s adding even more depth to its Search Insights data, in order to help creators identify even more key trends and topics to guide their strategy. The first new element is ‘Watch I...