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Event email marketing: How to build excitement for your next event
By Kaleigh Moore November 21, 2023
Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help.
When a survey asked event marketers their most effective strategy for getting the word out, the results were interesting:The best strategy wasn’t word-of-mouth. It wasn’t social media.
It was email.
Over 75% of the event marketers polled said email marketing was their preference. They reported 45% of their total event ticket sales came from email marketing campaigns.
That makes event marketing simple, right? Sign up for an email platform, tie in an event marketing platform like Eventbrite, and you’re good to go.
But just because one medium is...