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Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider

30Sep

By Andrew HutchinsonNo Comments

Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need to Consider

Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of the lessons and notes would be largely universal, as they relate to global economic and behavioral shifts. As explained by Meta: “Businesses today are facing a new reality: an uncertain macroeconomic landscape, increasing pressure on profitability, efficiency and business outcomes, and changing media consumption habits. As a result of these shifts, marketers are finding that their tried-and-tested marketing mixes are no longer performing as strongly...

Meta Publishes New Report on Evolving Data Privacy Rules, And How They’ll Impact Marketers

Meta has published a new report, in partnership with Deloitte, which examines the evolving data privacy landscape, and how businesses can prepare for the next big shifts, while also maximizing their audience outreach capacity. Various policy and institutional changes have led to new policies around how people’s personal data can and cannot be used, and that’s set to have a big impact on ad targeting, audience outreach, and more, with marketers forced to find new ways to optimize the information that they can use within these new parameters. Elements like data clean rooms and de-identified audience insights are among the key considerations, which are examined in this new report, under the broader banner of ‘privacy-enhancing technologies’ (PETs), which will become more commonplace, and th...

Meta Releases New Insights into its Evolving Efforts to Detect Coordinated Manipulation Programs

Meta has shared some new insights into its ongoing efforts to combat coordinated misinformation networks operating across its platforms, which became a major focus for the company following the 2016 US Election, and the revelations that Russian-backed teams had sought to sway the opinions of American voters. As explained by Meta: “Since 2017, we’ve reported on over 150 influence operations with details on each network takedown so that people know about the threats we see - whether they come from nation states, commercial firms or unattributed groups. Information sharing enabled our teams, investigative journalists, government officials and industry peers to better understand and expose internet-wide security risks, including ahead of critical elections.” Meta publishes a monthly round-up...