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Google Business Profile Suspensions Rise, But Appeals Are Delayed
Google Business Profile (GBP) suspensions have steadily risen since January, and as they increase, appeal resolution times have grown significantly – from about five days to nearly five weeks.
As a Platinum Product Expert in the Google Business Profile Support Forums, I help small businesses navigate Google’s GBP platform.
For many of these SMBs, Google is a primary lead driver, and when their listing goes south due to a suspension, life can get very hard.
Image from author, March 2025
What We Know
We noticed in February that forum complaints about suspensions reached their highest level since last August.
Users typically try support first but when frustrated, a subset of them find their way to the forums to see what their next steps are.
The forums provide a canary-in-the-coal-mine functi...
