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What Services Should I Offer As a Copywriter?
Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…
And because of that… we tend to sort of be good at… a lot of things? Or at least that’s what your clients probably think.
If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that!
So the question is this: where do you draw the line?
As a copywriter, what jobs should you actually be doing?
Well, the great thing about being a freelance copywr...
