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How a Busy Candle Maker Doubled Her Email List Without Learning Email Marketing
By Sean Tinney January 14, 2026
💼 Meet Melissa Williams of Pea Pod Country
When you’re making and selling candles and wax melts, your time goes into what you do best—pouring, scenting, and creating products your customers love. For Melissa Williams, founder of Pea Pod Country, most of her business hours are spent in production mode, crafting the candles and wax melts that keep her customers coming back.
She knew email marketing would help her business grow. But between production, fulfillment, and running her business alongside full-time commitments, actually setting it up kept getting pushed to tomorrow.
😫 Challenge: Not Enough Time for Email Marketing
For Melissa, the biggest challenge was finding the time to do email marketing.
“As a maker...