Saturday, September 12Digital Marketing Journals

Tag: Buyer

Create Your Buyer Persona in 5 Simple Steps
3Feb By Sean TinneyNo Comments
Digital Marketing, digital mkt, email outreach, email writing, Internet marketing, Learn, Online Marketing

Create Your Buyer Persona in 5 Simple Steps

By Sean Tinney February 2, 2022 A buyer persona is a fictional person who represents your ideal customer. Every successful marketer uses one. Do you? Do you know who your customers are? More importantly, do you know what they want or need from you? If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand. That’s where buyer personas come in.  What is a buyer persona? A buyer persona is a fictional person who represents your ideal customer or a portion of your audience. Their interests, challenges, and problems align with your audience’s. With a persona, you can write more engaging email content that resolves your audience’s problems and speaks to the...
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How to Use Buyer Personas to Understand Customers Post-COVID
23Dec By Digital MarketerNo Comments
Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to Use Buyer Personas to Understand Customers Post-COVID

Sales are the engine of your business, and the ability to make sales hinges on the value you provide to your customer. But who is your customer? And what does value actually mean? First of all, there is no generic "customer." There is Michelle, the CFO with three kids, who enjoys attending industry seminars and networking events. There is Greg, the managing director, who has a golfing obsession and who dreams of one day attending the Masters Tournament. There is Natalie, the CTO, who comes from a rich startup background and lives and breathes tech in both her personal and her professional lives. All of those customers have distinct backgrounds, personalities, and interests. The combination of attributes of each of them shapes how effectively a given marketing message will resonate with the...
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