Saturday, July 24Digital Marketing Journals

Tag: Buyer

How to Use Buyer Personas to Understand Customers Post-COVID
Digital Marketing, digital mkt, Internet marketing, Online Marketing

How to Use Buyer Personas to Understand Customers Post-COVID

Sales are the engine of your business, and the ability to make sales hinges on the value you provide to your customer. But who is your customer? And what does value actually mean? First of all, there is no generic "customer." There is Michelle, the CFO with three kids, who enjoys attending industry seminars and networking events. There is Greg, the managing director, who has a golfing obsession and who dreams of one day attending the Masters Tournament. There is Natalie, the CTO, who comes from a rich startup background and lives and breathes tech in both her personal and her professional lives. All of those customers have distinct backgrounds, personalities, and interests. The combination of attributes of each of them shapes how effectively a given marketing message wi...