Tag: BIMI

By Phil Norris February 1, 2024 The email inbox is a warzone. With the average person receiving dozens of emails per day, it’s hardly surprising that only about one in three marketing emails are opened.All of which means that brands are constantly battling to win the open. Typically, they focus on the parts of an email that impact open rates:  Subject line Pre-header “From” name But there’s another, often overlooked, element that can have a huge impact on your email open rate: the identifying logo. It’s possible to display your brand’s logo within the main inbox thanks to an email standard known as Brand Indicators for Message Identification (BIMI). Read on to learn what BIMI is, how it works, why it’s important, and how to set it up. What is BIMI? BIM...