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New Google Attribute Helps Businesses Promote Sustainability
Google now allows businesses to display their commitment to environmentalism in their Google Business Profile.
This helps companies capitalize on growing eco-consciousness among consumers in the wake of concerns about climate change and sustainability.
Increasing Number Of Customers Value Eco-Consciousness
In a survey conducted by Google, 82% of consumers reported sustainability as a top priority when making purchasing decisions.
Reflecting this, it has seen “recycling” as one of its most popular searches, with an average popularity score of 81 out of 100.
Queries such as “climate change,” “sustainability,” and “renewable energy” have all also seen significant interest.
A 2021 report by Ipsos, the world’s third largest research company, found 68% of people believe that if businesses do no...