Tag: SEOs

3Oct

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

50 Ways Local SEOs Can Earn Their Keep

Like my post? Please share!An SEO can become your trusted consigliere, an all-star utility player, lowbrow ruffian fixer, or some combination of those and more, if only you know the range of tasks that he or she might be able to handle for you or help you with. They may not be good at everything, and you may not need them for certain things, and that’s OK. They might be able to save you some money or time or both, and they might have some aces up their sleeves – things you didn’t think they’d be good at. My advice is simple: use your SEO person or people to the max. Whether that means they take on additional responsibilities or they swap out some of the current tasks for different tasks, it won’t be hard to make them more useful than they are now. What’s most useful varies from one busi...

Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients

31May

By PhilNo Comments

googe optimize, google optimization, google seo, pagerank, search engine optimisation, search engine optimising, search engine optimization, SEO, seo company, seo services

Culling Tools & Other Expenses: an Easy Solid That SEOs Should Do for Their Clients

Like my post? Please share! SEOs collect expenses the way beards collect food. But, unlike one’s scouring pad, few SEO people undergo routine cleansing. That’s fine, but what about when their clients also have a similar tendency to pick up more and more expenses? One or both of you will waste a lot of money, waste at least a little time, and maybe miss opportunities to simplify and refine your process and get closer to your visibility target. Sometimes you need to thin the herd. Often, people don’t need as much stuff as they think they do. That’s true in local SEO and in many other areas of online marketing. I’m an odd bird in many ways, including in my philosophy that you should be able to do your work with very few third-party tools. That doesn’t mean you shouldn’t use any, or tha...