Tag: Predictive

6May

By Dazzler Productions SA de CVNo Comments

ai, building website, creating a website, google web designer, internet design, web design, web design company, web designer, web page design, website builder, website design

Using AI to Predict Design Trends

5 days ago Design trends evolve at a blistering pace, especially in web design. On multi-month projects, you might work on a cutting-edge design after the kick-off meeting, only to launch a dated-looking site. Enter predictive analytics — a machine learning approach that can trace patterns in datasets and even anticipate future pattern...

1Oct

By Digital MarketerNo Comments

Digital Marketing, digital mkt, Internet marketing, Online Marketing

AI-Driven Predictive Analytics in B2B

In Part 1 of this two-part series, we talked about how mission-critical intelligence is often right under our noses but we don't know how to find it. We went through the types of signals contained in such intent data, and how B2B sellers and marketers can work to collect them. But like the Allied codebreakers in World War II, we understand that collecting those signals is only the first step. To actually do anything with them, we need to decode them. In World War II, the critical break came in the form of technology—the Colossus computer. And in B2B, it's technology to the rescue again. B2B's Colossus: Decoding Intent Intent data without predictive analytics is like those mountains of signals the Allied forces gathered but couldn't understand without a computer to decode them—to convert th...