Tag: Monitor

How to Monitor Website Page Experience with Lighthouse

12Jan

By Adam HensonNo Comments

building website, creating a website, google web designer, internet design, Marketing & SEO, SEO, Tools, web design, web design company, web designer, web page design, website builder, website design

How to Monitor Website Page Experience with Lighthouse

The world of Search Engine Optimization (SEO) has evolved dramatically in recent years, compared to the black box it once was a decade ago. One of the hotter topics broadcasted from Google is about a set of metrics reflecting “page experience” referred to as Web Vitals, which now play a part in search ranking. One way to gather insight into factors that encompass Web Vitals metrics is to utilize Google’s Lighthouse tool. What is Lighthouse? Google Lighthouse is an open-source, automated tool that collects and utilizes lab data to measure web page quality. It determines quality based on a set of metrics and categories of metrics that can be thought of as a reflection of “page experience”. Lab data from Lighthouse mirrors Web Vitals and in fact include certain Web Vitals metrics. How to Use...

How to Monitor Your Local Competitors on Social Media

8May

By Ann SmartyNo Comments

googe optimize, google optimization, google seo, Learn, search engine optimisation, search engine optimising, search engine optimization, SEO, social media

How to Monitor Your Local Competitors on Social Media

Are you looking for more ways to get your business found by your local customers? Would you like to discover more marketing opportunities in your area? Competitive monitoring is something that will help you achieve both tasks. While you may be thinking ‘but I monitor my local competitors already’, I’m here to tell you: there is always more that you can do. Monitoring your local competitors on social media, for example, could uncover lots of opportunities for your business. Mainly, it could allow you to: Identify your competitors’ social media and community building tactics Be the first to know when your competitor is offering a special offer or preparing for an event Learn from them by discovering hashtags that trigger local visibility, marketing channels that seem to work best, influence...