MarketingProfs - Digital Marketing Journals Hong Kong

3 Lessons in Customer-Centricity | MarketingProfs

1Apr

By Digital MarketerNo Comments

Digital Marketing, digital mkt, email outreach, Internet marketing, Online Marketing

3 Lessons in Customer-Centricity | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this audio feature! No worries ... it's FREE! The problem with "ready, aim, fire" is the "aim" part. In the world of customer experience (CX), collecting customer data is like being "ready." Collected data is the starting point for any CX program. And acting on that f...

Why Micro-Conversions Matter | MarketingProfs

Listen NEW! Listen to article Sign in or sign up to access this feature! Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an email list, increase sales, or something else. However, prospects rarely go straight from learning about your business to becoming a solid lead or actual cu...

Dogecoin Marketing Lessons | MarketingProfs

I used to be a fan of Doge when it was still a good Internet meme. Wow. Dogecoin, the dog-themed satirical cryptocurrency that had soared nearly 16,000% year-to-date (YTD) at one point in 2021 (in mid-July, it stands at more than 4,000% growth YTD), holds some interesting lessons on trending marketing tactics and channels. Dogecoin was created as a joke on Dec. 6, 2013, after two hours of development by an engineer and an entrepreneur. It could be easily mined, and it cost mere fractions of a cent to buy at the time. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? 1. Memes and Entropy in Your Content Strategy Are you struggling to improve engagement or grow follower...