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facebook, facebook marketing, Social Marketing Strategies, social media, social media marketing, Strategy
How to Use Facebook Lookalike Audiences [2023 Guide]
Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria.
Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads, plus tips that will help you find the best match.
Bonus: Get the Facebook advertising cheat sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success.
What is a lookalike audience on Facebook?
A Facebook Lookalike Audience is a custom advertising aud...