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The Visitor ID War Report with Larry Kim & Sanjay Jenkins
What happens when you plug dirty website visitor ID data into your ad stack and email flows?
What happens when marketers push magical-sounding tech without disclosing how wrong it really is?
In this no-holds-barred conversation, I sat down with Sanjay Jenkins to discuss the shocking truth about most visitor ID solutions — and what we’re doing differently at Customers.ai.
Key Moments in “Customer Acquisition Magic: Visitor ID“
00:46 — What is Visitor ID?“It’s a magical promise: tell me who’s on my site, even if they’ve never filled out a form. But it only works if the IDs are accurate.”
02:22 — The Big Problem with Visitor ID“If this tech is so magical, why isn’t every major brand using it? Because most of it doesn’t work. Accuracy rates are horrifically low — 70-95% w...