Interviews - Digital Marketing Journals Hong Kong - Search Engine Optimisation News

By Chris Vasquez October 13, 2022 We’ve been conducting remote user interviews for years. He’s what seems to work best. Honest feedback is absolutely necessary to create a product people love. But getting to the heart of what people need, and how they feel about what you’ve built is never easy. A remote world with challenges ranging from connecting over Zoom meetings, to audio issues, to the disconnection that comes from having a screen between you and them can make the process even more daunting. We’ve been conducting remote user interviews for years and have learned quite a bit about making our users comfortable and understanding what’s actually being said.Barriers to honest feedback? People don’t want to make you feel bad One of the great things about people is tha...

Although the ad tech industry wasn't hit the hardest by the pandemic, it still felt ripples of the crisis from other businesses. Advertising growth was stalled: Predicted media ad spend for 2021 dropped from $758B to $738B as a result. Apart from the global recession that benefited some technologies and disrupted others, ad tech went through local disruptions that prompted industry leaders to think outside the box. The death of cookies and IDFA, new privacy regulations, ad format popularity shifts, and the arrival of new technologies all contributed to a sense of uncertainty. To shed some light on what we can expect in ad tech for 2021, we spoke to eight innovators of ad tech from Google, LiveRamp, Epom, and others. Which 2020 events affected ad tech the most, and how can we deal with the ...

Tag: Interviews

How to get honest feedback from remote user interviews

Ad Tech 2021 Innovator Interviews