In-House Marketing vs. Agency – Which is Right for Your Business?
Determining when to invest in a new employee can be difficult, especially if your business is eager to grow but needs to be strategic with spend.
As an entrepreneur, I've had to make decisions about when to hire, when to outsource, and when to contract with freelancers. As a marketing professional, I advise prospects and clients about which marketing resources make the most sense for their current situation and ultimate goals.
The decision to go with in-house marketing vs. an agency (or both—I've seen plenty of that, too) depends on several factors, including your current strengths, short- and long-term goals, and availability of resources.
When to Use an Internal Resource
1. Your marketing efforts are working
If you've got tons of website traffic and you manage to keep your sales pipeline...