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Using YouTube to Pull More Freight for Your Local SEO
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If you’re like me, you don’t obsess over YouTube or videos in general. Maybe it’s tough to do videos in your industry, and tougher in your particular situation. You may have your hands full with all of the other SEO and marketing stuff. You may not like handing over so much of your intellectual property to Google (and you’re not too interested in TikTok). Just the same, whenever you DO have some videos that you’ve sent off to YouTube Camp, you want to make sure they at least come home with some local rankings or other souvenirs in the backpack.
YouTube optimization is a lot like most other areas of SEO. For one thing, most of your rewards come from nailing the basics consistently. Also, it’s especially like local SEO in that the rankings are murky: Often y...