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Initially, there was perverse enjoyment in watching an incredibly privileged person held to their word, lose a few billion, and get humbled a little. But it’s starting to feel like either this is a $44bn tax write-off, or Musk has been swallowed by his ego and doesn’t have anyone on staff brave enough to say “no” to him.
Musk, who owns SpaceX, and recently launched xAI, has been seeking a side project for his x.com domain name — which, to be fair, is a cool domain — and it looks like he’s found one in the social-network-formerly-known-as-Twitter.
Musk has been talking up a “do everything” app for some time and suggested that Twitter was a useful stepping stone before he acquired the platform in March. By all accounts, it is phenomenally hard to turn a profit as a social network, and the ...