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Dry Rot in Local SEO
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What effects does time have on your business’s local visibility? What happens when you turn away – when you spend all your time on things other than SEO? A lot can happen, and most of it isn’t good. As with anything else, your position can decay over time. Even though you may not change your SEO setup in any way, it exists in an environment that changes it without your hands anywhere in sight.
How much hull maintenance you need to do is a tough question, partly because it’s a blend of two different but related questions I’m asked all the time:
“Do I have to pay attention to SEO stuff constantly?”
“I’ve eased up, and that seems to be showing in my rankings. What should I have kept up with?”
My response to each of the dueling banjos is the same: You can’t dwel...